Rally Cycling Renews Title Partnership with Rally Health

1 month ago by Sam Wiebe

Rally Cycling is headed back to the races for 2021 and beyond. Digital health company Rally Health, Inc. and Minneapolis-based sports management company Circuit Sport are proud to announce a renewal of their long-standing partnership. 

The cycling team will remain one of the only programs in the world to field both a men’s UCI ProTeam and women’s UCI Continental Team. 17 men and 10 women are planned for the team’s revamped 2021 roster. 

The team shares a broad vision for success with Rally Health that extends beyond the races. 

“Rally Cycling and Rally Health have long shared the goal of spreading the message about the benefits of adopting an active and healthy lifestyle,” said Steve Olin, chief product officer, Rally Health. “We’re all eager to get back out on the road again to share this message with cycling enthusiasts everywhere.”

In a year where bike racing, like all sports, was put on pause due to the pandemic, Rally Health and Circuit Sport shifted the communication of their mission to an online Healthy Habits campaign that showcased the team’s athletes achieving their goals from the safety of their homes.

2020 presented unexpected challenges for sports teams around the world. We were able to adapt and get through it, thanks to this steadfast partnership,” said Circuit Sport managing director Charles Aaron. “This renewal is another step in our team’s long term vision of growth.” 

The pause on road racing came with a bonus – Rally Cycling earned an invite to the first-ever Virtual Tour de France. The team took a unique approach towards preparing for this prestigious event, televised in over eighty countries. They enlisted new technical partners as well as the advice of some of America’s top e-racers, eventually winning stage three with Canadian Matteo Dal-Cin.

Back on the real roads in August, the team showed they hadn’t lost a step in isolation. The women and men stormed back to life in Europe, together accounting for five wins, a points competition, a king of the mountains victory, and numerous top 10 placings.

“This year had some unique challenges,” said Rally Cycling chief operating officer Jacob Erker. “I’m immensely proud of how the team rallied. We not only got back to racing safely, but we stood on top of the podium. We are eagerly awaiting the 2021 season.”

For ‘21, a diverse race program is in the planning phases that will feature America’s most iconic events as well as multiple international campaigns for the men’s and women’s teams. A major highlight of the ‘21 calendar will be the newly announced Maryland Cycling Classic, an exciting new one-day race in downtown Baltimore made possible via a partnership with UnitedHealthcare

Stay locked to RallyCycling.com in the coming weeks to learn about some of the team’s exciting new roster additions, like Arvijd de Klein, the first European rider to sign with the team, and Magnus Sheffield, one of the United State’s top young talents.