SRAM's world class shifters, crank, brakes, bar tape, and derailleurs compliment Rally Cycling's bikes. SRAM's flagship 10-speed Red group adorns the team's road bikes, with their time trial cockpits topped off with the SL-1190 R2C™ aero shifters. The team will utilize SRAM's new electronic E-Tap technology in 2017.

Bicycle components. Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying than achieving the ultimate ride. And the best part is, SRAM just keep making it better. This is what SRAM is all about. Sure, a casual rider will appreciate solid performance, reliability, dependability and all the standard qualities one would expect. But it’s the riders who live and breathe bicycles who love the company most because bicycles are what we love, too. sram.com